Question 1

How do freight forwarders get more shipper leads?

Accepted Answer

Freight forwarders get more qualified shipper leads by matching how buyers search, building pages around specific services and trade lanes, making quote requests easy, and tracking which inquiries become real opportunities.

Question 2

Is SEO worth it for freight forwarding companies?

Accepted Answer

SEO is worth it for freight forwarding companies when it targets buyer intent around services, ports, customs clearance, FCL, LCL, air freight, warehousing and trade-lane searches, and is measured by inquiries and lead quality.

Question 3

How long does freight SEO take?

Accepted Answer

The first 30 days usually focus on technical cleanup, tracking, page planning and conversion fixes. Early movement can appear in 60 to 90 days, while stronger authority compounds over several months.

Question 4

Should freight forwarders use Google Ads?

Accepted Answer

Google Ads can work well for freight forwarders when campaigns target high-intent quote searches and tracking is clean. Lead quality, location targeting, match types and conversion paths should be controlled before scaling spend.

Question 5

How do I get more international freight inquiries?

Accepted Answer

To get more freight inquiries on your key corridor, build corridor-specific pages, service pages for customs and freight modes, clear proof, fast quote capture and follow-up workflows.

Question 6

What makes a freight landing page convert?

Accepted Answer

A freight landing page converts when it states the lane or service clearly, proves operational trust, answers practical shipping questions, keeps forms short and gives urgent buyers a fast path to speak with sales.

Question 7

How do you track lead quality, not just form fills?

Accepted Answer

Lead quality is tracked by separating channel, page, call and form data, then reviewing actual inquiry quality with the sales team to see which searches create serious RFQs.

Question 8

What makes Infact Growth different from a generic agency?

Accepted Answer

Infact Growth focuses on freight operators and the commercial path from search demand to quote request, including lanes, services, lead quality, follow-up speed and pipeline visibility.

Turn Search Demand Into Qualified Freight Inquiries